Wool you, or won’t you…?

Fast fashion may not hurt your bank account, but it is hurting our planet.

Each year, companies create more than 100 billion garments which will make up about 10% of all global carbon emissions – and it doesn’t stop there. To produce these garments, it takes up to 93 billion cubic meters of water – and 500,000 TONS of plastic microfibers will end up in the ocean.

But now’s the time for a change…

As a marketing strategy, the brand Wool&Prince is giving away a $100 gift card to customers who agree to wear a dress or a men’s shirt for 100 days… STRAIGHT.

People who accept the challenge are required to send in a photo each day to prove they’re actually wearing the clothes.

The clothes are made of wool which is supposed to be odor and stain-resistant. Because of this, the clothes don’t need to be washed during the 100-day period.

Doing “laundry” means simply hanging the clothing to air out each day. And if the armpit area begins to smell, just use a wet sponge to pat it clean. (At least they’ll save a fortune on the water and electric bill!)

Time to normalize durability in fashion…

Although it’s convenient to spend a few bucks on a shirt, wear it a couple of times, and forget about it, it comes at a great cost to the environment.

That’s why Wool&Prince is drawing attention to their challenge and showing people that it should be normal to re-wear clothing.

Another thing they are trying to promote is in their name… wool. Wool&Prince stated, “The truth is, the benefits of wool are nothing new. It’s wrinkle-resistant, breathable, and temperature-regulating. It’s odor-resistant and even a little stain-resistant, too.”

While polyester-based clothing is cheaper, it doesn’t offer the same long-lasting benefits that wool does.

Although the price tag on a typical Wool&Prince piece is around $150, it’s made to last through the years. And the brand hopes more people will leave behind low-quality clothes and invest in something that will save them time, money, and help the environment all at once.

Learn more about the contest on the Wool&Prince website.

Now, what do you think? Is it time for more people to leave behind “fast fashion” and focus more on durable clothing? Or do you think that this practice won’t be reasonable for most people?

Let us know what you think down below!