Julia Child once said: “In cooking, you’ve got to have a what-the-hell attitude.”

By that, she means you should have a carefree attitude in the kitchen. She didn’t mean that the people receiving your food should be saying “what the hell?!” when the plate is dropped in front of them…

Apparently, Nakamura.ke Mobile Kitchen didn’t get the memo. Their new pop-up restaurant just traveled across the US this summer (more dates coming soon) with a menu featuring glow-in-the-dark ramen and other neon delicacies, such as cocktails and mochi for dessert.

To answer your questions:

  • Yes, it’s safe to eat. They promise.
  • The glow comes from quinine (the ingredient in tonic) and other natural food coloring.
  • Yes, we’d totally try it – but only if you take a bite first.

The project was created by Ami Sueki, an industrial designer based in Atlanta, where the pop-up kitchen started its tour in January 2019. Its most recent stop was Los Angeles; if you want a taste of these neon noodles, you’ll have to catch them when they set up shop in London.

Don’t ask. Just eat.

Bompas and Parr is the agency responsible for rolling out the ramen, and looking at their body of work, we must say we’re jealous – they’ve made a career out of playing with food! Previous innovations include flavored fireworks, scratch-and-sniff movie screenings, and an ice cream exhibit with weather installations.

So, what’s next from these culinary crazies? Kids around the world are waiting for their Disappearing Broccoli – but we’re holding out for water that turns into wine (or vodka).

“Wait a minute… this one isn’t supposed to glow.”

Check out their Instagram here.

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